902lab wants to create a new concept product with differentiation in design and UI/UX and introduce it to the market.
I developed a fashion helmet as my first project, and as a continuing work, I always think about what people want and try to make a product that solves it.
CI (Corporate Identity)
BI (Brand Identity)
The brand meaning of 902S is that "90" is the shape of "go" and "2" is "to". "S" stands for "Safety and Styles", so 902s is "Go to Safe & Style".
1st Project - Persona
Bicycle helmets haven't changed in design in decades and have been consistently released in traditional shapes. However, users are thinking about whether the product is more comfortable and well-designed.
With this in mind, we have developed a helmet cap in the form of a normal cap for e-quickboard users and cyclists, which has been rapidly increasing in recent years. In cities, people often don't wear helmets because they don't ride fast and worry about getting their hair tangled. This product is a certified helmet designed to provide style and safety by being easily put together after wearing a regular hat.
In recent years, due to environmental concerns and health, the bicycle population is increasing, and e-scooter sharing services are increasing, but safety issues have not been addressed. By providing helmets that are comfortable and easy to use, users want to be a little safer and more comfortable using their bikes and e-scooters.